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Digital Marketing Agency in Lagos, Nigeria

Without mincing of words, the importance of marketing cannot be over emphasized. As a matter of fact, marketing is the heart of any organization. So, no business organization can survive without marketing.

In other words, when there is no marketing, there will be no sales; when there is no sales, there will be no business. That is the simple truth!

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

So how do you reach these consumers? Here’s the answer: digital marketing.

Why Digital Marketing?

Due to the advancement technology and the emergence of social media, marketing has taken a new dimension. Digital Marketing has now become the holy grail of marketing in virtually every organization. Companies all over the world are beginning to migrate from traditional marketing to digital marketing due to its effectiveness.

Here are some of the benefits and reasons businesses are switching from traditional marketing to digital marketing

Digital Marketing Gives Measurable Result

One of the top reasons why digital marketing has succeeded in surpassing traditional marketing is the fact that it offers measurable results. You cannot measure how many people looked at your billboard in a day or how many people read your flyer before it ended up in the recycler.

On the other hand, when you opt for digital marketing strategies, you can get reliable and solid reports with numbers that tell you the how many people checked your email or even clicked on a specific link. This enables you to cut out the excess and focus on areas that give results.

With Digital Marketing, You Can Personalize Your Marketing Message to Targeted Audience

By nature, traditional marketing has always been generic, but these days, customers are more interested in a personalized and customized journey for satisfying their needs. This is where digital marketing can be incredibly helpful because it enables you to use the preferences and interests of an individual client for sending them a unique marketing message.

You can tailor messages for different groups of customers and this kind of personalization is the biggest asset you can get because it makes clients feel special and draws them in.

Digital Marketing is Cost-Effective

Perhaps, one of the biggest problems of offline marketing methods like TV ads, billboards, and radio commercials was the fact that they came with huge price tags. This meant that most small businesses couldn’t afford to use them and that gave bigger businesses an edge. The same cannot be said for digital marketing products because you can find them in scalable size for every kind of business.

With affordable digital marketing tactics, small businesses can get more for their marketing spend.

Consider this – a small business can reach over 1,000 potential customers with its products and services for less than N1,000 using Digital Marketing. While that same exposure through traditional marketing will cost more than N10,000.

How to Start Using Digital Marketing to Promote Your Business

As a Digital Marketing Agency in Lagos, Nigeria, we have made it easy for small business owners to start using digital marketing to promote their businesses.

With our digital marketing agency services, we handle all the digital marketing needs of your business while you focus on customer satisfaction. Consequently, you don’t have to bother yourself with the technicalities and strategies associated with creating effective digital marketing campaign.

Our reliable team of professional Digital Marketers comprises of Graphic Designers, Web Designers, Copywriters, Sales Directors, SEO Experts, Social Media  Managers, Affiliate Marketers, Ecommerce Managers, Email Marketing Managers, Analytics Managers, Bloggers, Freelancers, Information Marketers, Content Curators, Podcasters, Search Engine Marketers, Mobile Marketing Strategists, etc.

With our team of professionals, you are guaranteed to get result regardless of whatever your marketing objective might be and whatever the nature of your business might be.

Follow these five simple steps to start using Digital Marketing to Promote Your business.

  1. Go Through the Digital Marketing Packages to see the ones that suit your Advertising Objectives and Budget
  2. Sign Up for the Digital Marketing Packages
  3. Fund the Digital Marketing Packages you Signed Up For
  4. Our Professionals will Set Up the campaign for your Digital Marketing Packages
  5. A Dedicated Account Manager will be Assigned to Manage your Digital Marketing Packages and to provide excellent customer services to you.

Let’s now guide you through the steps one after the other.

Step 1: Go Through the Digital Marketing Packages to see the ones that suit your Advertising Objectives and Budget

The followings are the Digital Marketing Packages available in our digital marketing agency. Kindly go through the packages to see the ones that suit your advertising objectives and budget.

Facebook Marketing Package

Facebook Marketing is the advertisement and promotion of a business on the News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop.

With this package, our digital marketing agency will set up a successful Facebook Advertising Campaign for you.

Key Features of the Facebook Marketing Package
  • Objectives: The Facebook Marketing Package is suitable for businesses and individuals whose advertising objectives are to reach potential customers, create brand awareness, attract website visitors, get page likes, engage with the audience, generate leads and make sales.
  • Budget: The minimum budget for this package is N500 per day.
  • Start Up Deposit: The minimum start up deposit for this package is N5,000 only.
  • Requirement: There is no requirement for this package because it can be activated with or without you having a website.
  • Performance Report: For the sake of transparency and accountability, we shall send you daily report of your ad performance.
  • Package Activation Time-Frame: Your package shall be activated and your Facebook Marketing campaign set up within 48 hours after confirming your start up deposit.

Google Search Network Ads Package

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

For example, let’s assume you are into furniture, when people search for ‘furnitures in Nigeria’ on Google, you ads will appear just like the one on the image below.

Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria
Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria

One major advantage of this package is that it is very effective as most of the people searching for what you are selling are ready to buy.

With this package, our digital marketing agency will set up a successful Advertising Campaign for you on Google Search Network.

Key Features of the Google Search Network Ads Package
  • Objectives: The Google Search Network Ads Package is suitable for businesses and individuals whose advertising objectives are to reach ready-to-buy customers, create brand awareness, attract website visitors, generate leads and make sales.
  • Budget: The minimum budget for this package is N1,500 per day.
  • Start Up Deposit: The minimum start up deposit for this package is N15,000 only.
  • Requirement: The requirement for this package is that you must have a website. However, if you don’t have a website, we shall create a web page for you to enable us activate this package and set up a successful advertising campaign for you. Meanwhile, if you need professional website for your business click here.
  • Performance Report: For the sake of transparency and accountability, we shall send you daily report of your ad performance.
  • Package Activation Time-Frame: Your package shall be activated and your Google Search Network Advertising campaign set up within 48 hours after confirming your start up deposit.

Google Display Network Ads Package

The Google Display Network allows businesses to place display ads on a huge network of websites across the internet.

Depending on your budget, you can appear on over 2 million websites from high-traffic to niche sites with Google Ads display advertising.

The image below is an example of an ad on one of Google Display Network Sites. As you can see, the ad for a business that is into football betting was displayed a website that is all about football.

Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria
Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria

One major advantage of this package is that it is very effective when it comes to promoting a new product or services that is not in the market.

With this package, our digital marketing agency will set up a successful Advertising Campaign for you on Google Display Network Sites.

Key Features of the Google Display Network Ads Package
  • Objectives: The Google Display Network Ads Package is suitable for businesses and individuals whose advertising objectives are to reach potential customers, create awareness for new product, increase brand awareness, attract huge website visitors, generate leads and make sales.
  • Budget: The minimum budget for this package is N1,000 per day.
  • Start Up Deposit: The minimum start up deposit for this package is N10,000 only.
  • Requirement: The requirement for this package is that you must have a website. However, if you don’t have a website, we shall create a web page for you to enable us activate this package and set up a successful advertising campaign for you. Meanwhile, if you need professional website for your business click here.
  • Performance Report: For the sake of transparency and accountability, we shall send you daily report of your ad performance.
  • Package Activation Time-Frame: Your package shall be activated and your Google Display Network Advertising campaign set up within 48 hours after confirming your start up deposit.

Search Engine Optimization (SEO) Package

Search Engine Optimization (SEO) is the process of optimizing and improving the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic“, or “earned” results.

Depending on your budget, you can appear on over 2 million websites from high-traffic to niche sites with Google Ads display advertising.

The image below is an example of an ad on one of Search Engine Optimization (SEO)Google Display Network Sites. As you can see, the ad for a business that is into football betting was displayed a website that is all about football.

Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria
Ads on Google Search Network by a Digital Marketing Agency in Lagos, Nigeria

One major advantage of this package is that it is very effective when it comes to promoting a new product or services that is not in the market.

With this package, our digital marketing agency will set up a successful Advertising Campaign for you on Google Display Network Sites.

Key Features of the Google Display Network Ads Package
  • Objectives: The Google Display Network Ads Package is suitable for businesses and individuals whose advertising objectives are to reach potential customers, create awareness for new product, increase brand awareness, attract huge website visitors, generate leads and make sales.
  • Budget: The minimum budget for this package is N1,000 per day.
  • Start Up Deposit: The minimum start up deposit for this package is N10,000 only.
  • Requirement: The requirement for this package is that you must have a website. However, if you don’t have a website, we shall create a web page for you to enable us activate this package and set up a successful advertising campaign for you. Meanwhile, if you need professional website for your business click here.
  • Performance Report: For the sake of transparency and accountability, we shall send you daily report of your ad performance.
  • Package Activation Time-Frame: Your package shall be activated and your Google Display Network Advertising campaign set up within 48 hours after confirming your start up deposit.