Digital Marketing Training Course in Lagos, Nigeria

Learn how to advance your career and grow your business sales and revenue by enrolling for our practical intensive Digital Marketing Training course in Lagos, Nigeria.

Our Digital Marketing Training Course comprises of 95% Practical and 5% theory. The training is so simplified that even those who are novice to Digital Marketing eventually become Certified Digital Marketing Experts with a lot of lucrative job offers and business opportunities.

Attending our Digital Marketing Training equips you with the technical skills to:

  1. Grow Your Business Sales and Revenue by over 400%
  2. Run Online Marketing Campaigns on Search Engines and Social Media Platforms
  3. Start Up and Manage an Online Store (E-commerce)
  4. Set Up Your Own Digital Marketing Agency
  5. Get a High Paying Job in Digital Marketing

Objectives of Our Digital Marketing Training Course

At the end of the digital marketing training course, participants should be able to:

  • Know how to use keyword research tools to ascertain the level of demand for a product or service
  • Know how to use Social Media to create awareness and boost demand for a new product with little or no demand
  • Know How to Get information about Who your target clients are
  • Know how to create a digital product that is in high demand
  • Know how to use words in such a way that compel your target clients to take a particular action
  • Use Corel Draw to design banners for your ad campaigns
  • Create a website/blog using wordpress
  • Know how to set up and manage an ecommerce
  • Know how to integrate a payment gateway on a website so as to enable you accept payment with Verve Card, Master Card, Visa Card, etc.
  • Know how to integrate a sales funnel that convert your web visitors to buyers
  • Know how to map out a digital marketing plan and strategies that are successful
  • Launch and manage social  media campaign like Facebook Ads, LinkedIn Ads, Twitter Ads, etc
  • Know how to set up and manage a successful ad campaign with Google Search and Display Network
  • Do Search Engine Optimization (SEO)
  • Know how to start up affiliate marketing business in Nigeria even if you don’t have capital
  • Know how to apply for Google Adsense and get approved
  • Know how to set up a Digital Marketing Agency in Nigeria

Who Should Attend

Our Digital Marketing Training Course is designed to suit the following categories of people.

  • Business Developers
  • Marketing Executives
  • Individuals seeking “Work From Home” Opportunity
  • Online Marketing Professionals
  • Advisers of small, medium and fast growing enterprises (SMFEs)
  • Graduate students in Marketing & Strategy
  • Individual preparing for International Certification Program in Internet Marketing

Course Outline of Our Digital Marketing Training Course

  1. Digital Marketing Overview
  2. Graphics Design
  3. Website Design With WordPress
  4. Content Marketing
  5. Search Engine Marketing
  6. Social Media Marketing
  7. Mobile Marketing
  8. Digital Display Ads Networks
  9. Digital Marketing Strategy and Planning
  10. Web Monetization
  11. Web Analytics
  12. Internet Security
  13. Career in Digital Marketing

The course outline above is the complete module for an international standard Digital Marketing Training Course. At the completion of the course outline, you will be eligible to earn globally recognized digital marketing certifications from brands like GoogleFacebookTwitterLinkedIn, etc.

Below is the breakdown of the course outline and what you will learn in each module

Digital Marketing Overview

  • Understanding What Digital Marketing is all About
  • Digital Marketing Terms
  • Digital Marketing Statistics
  • Digital Marketing Vs Traditional Marketing
  • Digital Marketing Tools
  • Customer Avatar (Buyer Persna)
  • Web Traffic

Social Media Marketing

  • Social Media Marketing Overview
    • Understanding What Social Media is all About
    • Social Media Terms
    • Social Media Statistics
    • Social Media Marketing Vs Traditional Marketing
    • Social Media Marketing Tools
    • Customer Avatar (Buyer Persna)
    • Copywriting (Introduction)
    • Web Traffic
  • 6-Step Social Media Campaign Process
    • Discover
    • Define
    • Develop
    • Deliver
    • Measure
    • Manage
  • Discover Current Social Media Situation
    • Company Social Media Audit
    • Customer Profiling
    • Competitor Analysis
  • Define Social Media Marketing Objectives
    • Social Media Marketing Objectives and Metrics
    • Digital Marketing Funnel
    • Tracking of Campaign Using URL Builder
  • Develop Social Media Contents and Communities
    • 6-Steps of Contagious Content/virality
    • Best Practices in Content Creation for Facebook, Instagram, Twitter, LinkedIn, and other social Media Channels
  • Deliver Social Media Promotions
    • Developing highly converting landing page
    • Creating Social Media Offers
    • Facebook Marketing
    • Instagram Marketing
    • LinkedIn Marketing
    • Google Plus Marketing
    • Twitter Marketing (Micro Blogging)
  • Measure Social Media Performance (Web Analytics)
    • Analytics
    • Analytics Vs Analysis
    • Google Analytics
    • Facebook Analytics
    • Instagram Analytics
    • LinkedIn Analytics
    • Twitter Analytics
  • Manage Social Media Activities
    • Marketing Optimization with Analytics
    • Manage online communities
    • Engage Social Media Influencers
    • Develop Content Calendar
  • Career in Social Media Marketing
    • Social Media Marketing Jobs
    • Social Media Manager
    • Social Media Strategist

Search Engine Optimization (SEO)

  • Search Engine Optimization (SEO) Overview
    • Understanding What Search Engine Optimization is all About
    • Search Engine Optimization (SEO) Terms
    • Search Engine Optimization (SEO) Statistics
    • Search Engine Optimization (SEO) Vs Traditional Marketing
    • Search Engine Optimization (SEO) Tools
    • How Search Engines Work
    • Customer Avatar
  • Technical SEO
    • Crawling
    • Rendering
    • Indexation
    • Mobile
    • SSL
    • Structured Data
    • Migration
    • Page Speed
    • Content Optimization
    • Status Codes
    • Site Structure
  • Keyword Research Basics
    • Keyword Planner
    • Keyword Search Volume
    • Keyword Difficulty
    • Keyword Competition Analysis
    • Long Tail Keyword
  • On-Page Search Engine Optimization (SEO)
    • Website Structure Optimization
    • Content Optimization
    • Keyword Density
    • Outbound Link
    • Internal Linking
    • Image Optimization
    • HTML Code Optimization
    • Meta Tags Creation and Optimization
    • HTML Site Map Creation
    • Robots.txt Optimization
    • RSS Feed Generation
  • Off-Page Search Engine Optimization
    • Google Base Optimization (Google My Business)
    • Reputation Building
    • Bookmarking
    • Quality Link Building
    • Article Submission
    • Press Release Creation
    • Blog Commenting
    • Forum Posting
  • Search Engine Optimization (SEO) Strategy and Planning
    • Understanding Strategy
    • Technical SEO Strategy
    • Content SEO Strategy
    • On-Page SEO Strategy
    • Off-page SEO Strategy
  • Web Analytics
    • Analytics
    • Analytics Vs Analysis
    • Google Analytics
    • Marketing Optimization with Analytics
  • Career in Search Engine Optimization (SEO)
    • Search Engine Optimization (SEO) Jobs
    • Search Engine Optimization (SEO) Agency
    • Search Engine Optimization (SEO) Specialist

Content Marketing

  • Content Marketing Overview
    • Understanding What Content Marketing is all About
    • Content Marketing Terms
    • Content Marketing Statistics
    • Content Marketing Vs Traditional Marketing
    • Content Marketing Tools
    • Customer Avatar
    • Web Traffic
  • Copywriting
    • Understanding What Copywriting is all About
    • Understanding Your Target Market
    • Extracting Benefits that Sell
    • Me Vs. You
    • Capturing the Right Tone of Voice
    • How to Hook People in with Headlines and Words that Sell
    • Compelling Offers: Why they work and How to Write them
    • Guarantees, Uniqueness, and Other Trust-Building Techniques
    • Writing Calls-To-Actions (CTA)
    • How to Create the Best Writing Results Possible
    • How to Write Copy that is SEO-Friendly Without Turning Readers Off
  • Blogging
    • Understanding What Blogging is all About
    • Choosing a Niche
    • How to Set Up a Blog
    • How to Create Quality Content to Publish on your Blog
    • Blog Traffic
  • Video Marketing with Youtube
    • The Video Marketing Plan
    • The Equipment Required – Hardware and Software
    • Creating a Youtube Channel
    • How to Optimize Youtube Videos
    • Video Template
    • How to Look Good on Camera
    • Intro to Video Editing
    • Using Youtube Analytics to Measure Success
  • Podcasting
    • Understanding What Podcasting is all About
    • Audio Equipment for Podcast
    • Microphone/Headset Selection
    • Audio Recording/Editing Software for podcasting
    • Mixers
    • USB vs Firewire
    • VOIP – Voice Over the Internet Protocols
    • Adding Music to your Podcast
    • Create/Edit ID-3 Tags
    • Podcast Web-hosting Companies
    • Uploading your Podcast
    • RSS Feeds
    • Publicizing Your Podcast
  • Email Marketing
    • Understanding What Email Marketing is all About
    • Elements of Email
    • Working with an ESP
    • Build and Maintain your List
    • Avoid Spam Penalties
    • Email Deliverability
    • Campaign Measurement
    • Automation Basics

Digital Display Advertising

  • Digital Display Advertising Overview
    • Understanding What Display Display Advertising is all About
    • Digital Display Advertising Terms
    • Digital Display Statistics
    • Digital Display Advertising Vs Traditional Marketing
    • Digital Display Advertising Tools
    • Customer Avatar
    • Web Traffic
    • Digital Display Ads Format
  • PPC Ads Networks
    • Google Ads
    • Yahoo Ads
    • Bing Ads
    • BuySellAds
    • Clicksor
  • CPM Ads Networks
    • Propeller Ads
    • Infolinks
    • AdsOptimal
    • Exponential
  • Career in Digital Display Advertising
    • Digital Display Advertising Jobs
    • Social Media Manager
    • Social Media Strategist
    • Online Advertising Agency

E-Commerce

  • E-Commerce Overview
    • Understanding What E-Commerce is all About
    • E-Commerce Terms
    • E-Commerce Statistics
    • E-Commerce Vs Traditional Commerce
    • E-Commerce Tools
  • Graphic Design
    • Introduction to the Graphic Design Industry
    • Introduction to the Graphic Design Softwares
    • Introduction to Corel Draw Tools
    • How to Design a Banner, Flyer, Poster, Business Card, Book Cover, Infographics, etc
    • Photo Editing with Adobe Photoshop
  • Web Design with WordPress
    • Introduction to the Web Design Industry
    • WordPress Overview
    • WordPress Installation
    • WordPress Dashboard
    • WordPress Post
    • WordPress Media
    • WordPress Pages
    • WordPress Comments
    • WordPress Appearance
    • WordPress Plugins
    • WordPress Users
    • WordPress Tools
    • WordPress Settings
  • Payment Gateway Integration
    • Understanding What Payment Gateway is all About
    • Interswitch Payment Gateway
    • VoguePay Payment Gateway
    • Paystack Payment Gateway
    • PayU Payment Gateway
    • 2CheckOut Payment Gateway
    • How to Integrate Payment Gateways and start accepting debit and credit cards payment on your E-Commerce
  • Mobile Marketing
    • SMS Marketing
    • MMS Marketing
    • Push Notification
    • App Store Optimization (ASO)
    • In-Game Mobile Marketing
  • Career in E-Commerce
    • E-Commerce Jobs
    • E-Commerce Manager
    • Social Media Manager
    • Online Advertising Agency
    • Email Marketing Manager
    • Social Media Strategist

Web Monetization

  • Information Marketing
  • Affiliate Marketing
  • Google Adsense
  • Google Adsense Alternatives
  • Freelancing
  • Sales Funnel

Career in Digital marketing

  • Digital Marketing Jobs
  • Copywirter
  • Content Manager
  • Freelance wirter
  • Email Marketing Manager
  • Blogger
  • SEO Specialist
  • Social Media Manager
  • Digital Marketing Specialist
  • Digital Marketing Agency

Benefits Of The Digital Marketing Training Course

  1. Practical Intensive
  2. Earn globally recognized digital marketing certifications from Google, Facebook, Twitter, etc
  3. Start earning money while you learn
  4. One month internship for all candidates
  5. Automatic job placement for best graduating students

Digital Marketing Training Course Fees

The training fees is N75,000 only. Payment by two equal installments is allowed.

Duration Of The Digital Marketing Training Course

The training will span for 5 Saturdays starting from 27th September, 2018 to 26th October, 2018

Venue Of The Digital Marketing Training Course

New Committee Room A, UNILAG Guest House, University of Lagos, Akoka-Yaba, Lagos

Time Of The Digital Marketing Training Courses

10:00 am to 3:00 pm each Saturday

How To Register For The Digital Marketing Training Course

Registration for the Digital Marketing Training Course involves three simple steps. These steps are outlined below:

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